Apps have become a necessity in our daily lives. To communicate, to buy, to take notes, to entertain and many more. But not all apps are successful, and there are always Reasons why Apps Fail. There are over a million of apps available but only a tiny fraction of them do people use.

4 Big Reasons why Apps Fail

1. It doesn’t fix a problem

   Obviously, the biggest reason why apps fail is because of issues and problems that are present in the app. People have problems that they want to fix or solve in convenience. Like, doing math, taking notes, finding locations, and many more. People download apps for a certain purpose to do a certain function or to solve a problem, and if it does not meet the users expectation, then most likely the users will uninstall it.It is important to always think about the target audience before making an app, to make sure that there are no Reasons why Apps Fail.

2. Limiting a potential audience

   While it is important to properly have a specific target market for your app to be successful, it might become a problem when you narrowing your audience to only a few and specific group of people.It is always better to think outside the box, like, the app you’re making for a specific group of people may also be applicable to people outside this group. In some cases, with just a little bit of tweaking, your app could become successful and appealing to a large target audience with less competition. For example, a Chinese app developer for Cheetah Mobile has achieved over 450 million downloads by focusing on less saturated markets outside its home country.

3. Haven’t invested in marketing

   There is a lot of competition in the market, and launching a new app might be tough especially if you don’t invest on advertising your app. Ever product needs a good marketing strategy to hype up the target audience to get the product, and for this instance, your new app. Utilize positive feedback for your marketing materials as part of your beta testing. Provide special offers or access to premium content for early installs. Use social media campaigns, blogs and paid advertising. By investing in marketing early on, your app could become the top-downloaded app on launch day.

4. No monetization plan in place

   Your app needs to make money. Without any source of income, you won’t have the resources to make updates and maintain ads and the like to keep your customers. Fortunately, there are a lot of possibilities for monetizing your app except those annoying pop-up ads.The so-called “Freemium” apps, like Dropbox, are especially successful. This enables downloaders of your app to test your basic and limited app for free! Users can try out the app’s basic features before deciding for themselves if the premium content is worth their investment.Most especially to gaming apps, in-app purchases have proven to be very effective. Sensor Tower reports that Nintedo’s smartphone game “Fire Emblem Heroes” has grossed more than $500 million worldwide! The app itself is free-to-play, but with optional in-game purchases such as, additional characters and items.

It is true that eliminating bugs and continues updates can help keep your users engaged in the app. But it won’t last long when you don’t address these 4 common pitfalls for apps. By addressing these issues, you will be well prepared to make an impact in the market.